Sturgis rally-goers have one more reason to get revved up for the upcoming 75th Anniversary of the Sturgis Motorcycle Rally.
Harley-Davidson has entered into a 75-year partnership with the City of Sturgis, naming Harley-Davidson the official motorcycle brand of the Sturgis Motorcycle Rally.
As part of the agreement, Harley-Davidson is building a permanent plaza in Sturgis at the corner of Second and Main Street. The multi-purpose space, which is set to be finished in time for this year’s rally, will feature a stage for concerts and events.
The new plaza will incorporate bricks from Harley-Davidson’s Milwaukee headquarters, a building which was once home to the company’s first permanent factory nearly 100 years ago.
Check out the video below to watch a Harley-Davidson employee rip out bricks from the historic Milwaukee Headquarters using a 2015 Harley-Davidson Street 750.
Are you getting pumped for the 75th Anniversary of the Sturgis Motorcycle Rally? Let us know what you’re looking forward to in the comments.