“There are people who believe that America can’t build things anymore.”
That is the opening statement for the Harley-Davidson Superbowl 2014 commercial, which was filmed for, but actually never aired during the 2014 Superbowl match-up. We’re sharing it today, not only because we witnessed a historical Superbowl yesterday, but because it ties into a lot of what is going on within Harley-Davidson these days. Harley-Davidson focused heavily on American manufacturing during this particular Superbowl commercial spot, panning the camera over the American flag, while speaking of the importance of American workers.
The ad taps into the feeling of down home American nostalgia; displaying the idea of what makes America the country we know and love. From railroad tracks, to delivery trucks, to a fire station, to rows of homes, Harley-Davidson showed pieces of how we idealize the nation in which we live; all while telling us that we aren’t meant to live out our lives as paperwork pushers and burger flippers – we, as Americans, are born to do more. The commercial goes on to show us how life in the Harley-Davidson factory works, and features real factory workers from the IAM Local 175 members who work at the Harley-Davidson plant in York, PA, as well as their statements on what it means to be a part of real American manufacturing.
Watch the commercial below to find out how Harley-Davidson is exporting freedom with their Superbowl 2014 commercial – they really show you, in the ad, where their American-made motorcycles are destined to go, which is pretty cool. Tell us in the comments if this Harley-Davidson Superbowl ad taught you more about the company that you’ve grown to love over the decades. Do you have a strong sense of American pride when you think about Harley-Davidson motorcycles?