Harley-Davidson & Sturgis 75-Year Partnership

Sturgis rally-goers have one more reason to get revved up for the upcoming 75th Anniversary of the Sturgis Motorcycle Rally.

Harley-Davidson has entered into a 75-year partnership with the City of Sturgis, naming Harley-Davidson the official motorcycle brand of the Sturgis Motorcycle Rally.

As parsturgisandhdpartner1t of the agreement, Harley-Davidson is building a permanent plaza in Sturgis at the corner of Second and Main Street. The multi-purpose space, which is set to be finished in time for this year’s rally, will feature a stage for concerts and events.

The new plaza will incorporate bricks from Harley-Davidson’s Milwaukee headquarters, a building which was once home to the company’s first permanent factory nearly 100 years ago.

Check out the video below to watch a Harley-Davidson employee rip out bricks from the historic Milwaukee Headquarters using a 2015 Harley-Davidson Street 750.

Are you getting pumped for the 75th Anniversary of the Sturgis Motorcycle Rally? Let us know what you’re looking forward to in the comments.


  1. I recently purchased my first Harley and it is the Street 750. I love the quickness and easy handling and hoping to add a few extra features to the bike soon. Won’t be pulling any bricks but riding my grand kids on it will be a joy! Thanks